Privacy Policy

Effective Date: May 18, 2026

Welcome to Reef Route Aquatics (“Company,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, request aquarium services, communicate with us, or interact with our advertisements and digital platforms.

This Privacy Policy is intended to comply with applicable privacy laws and to support the use of Google services including, but not limited to, Google Analytics, Google Ads, Google Search Console, Google Business Profile, Google Tag Manager, Google reCAPTCHA, YouTube embeds, and related advertising or analytics technologies.

By using our website, you consent to the practices described in this Privacy Policy.


1. Company Information

Reef Route Aquatics
Murfreesboro, Tennessee, United States

Phone: (615) 410-7038
Email: reefrouteaquatics@gmail.com

Website:
https://reefrouteaquatics.com


2. Information We Collect

We may collect the following categories of information:

Personal Information

When you contact us, request services, submit forms, or communicate with us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Billing or service address
  • Aquarium or project details
  • Photos or information voluntarily submitted
  • Communication records

Automatically Collected Information

When you visit our website, certain information may automatically be collected through cookies, analytics tools, and tracking technologies, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Referring website
  • Pages visited
  • Time spent on pages
  • Click activity
  • Approximate geographic location
  • Conversion and advertising interaction data

3. How We Use Your Information

We use collected information to:

  • Provide aquarium maintenance, installation, consultation, and related services
  • Respond to inquiries and customer support requests
  • Schedule appointments and communicate regarding services
  • Process invoices or transactions
  • Improve website functionality and user experience
  • Monitor website traffic and performance
  • Deliver advertising and remarketing campaigns
  • Measure marketing effectiveness
  • Prevent fraud, abuse, or unauthorized access
  • Comply with legal obligations

4. Google Services and Advertising Technologies

Our website may use various Google products and services, including:

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • Google Search Console
  • Google Business Profile
  • Google reCAPTCHA
  • YouTube embedded content
  • Google remarketing and conversion tracking

These services may collect information about your interaction with our website through cookies, pixels, tags, and similar technologies.

Google may use collected data to:

  • Analyze website usage
  • Measure advertising performance
  • Personalize advertising content
  • Deliver remarketing advertisements across the web

You can learn more about how Google uses information here:

How Google Uses Information From Sites or Apps That Use Its Services

You can opt out of Google Analytics here:

Google Analytics Opt-Out Browser Add-on

You can manage advertising preferences here:

Google Ad Settings


5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve website functionality, analyze traffic, and support advertising efforts.

Cookies may be used to:

  • Remember user preferences
  • Analyze visitor behavior
  • Enable website features
  • Measure advertising effectiveness
  • Support remarketing campaigns

You can configure your browser to refuse cookies or notify you when cookies are being used. Some portions of the website may not function properly if cookies are disabled.


6. Third-Party Services

We may use third-party vendors and service providers to operate our business and website, including:

  • Google services
  • Website hosting providers
  • Payment processors
  • Email communication services
  • CRM or scheduling software
  • Marketing and analytics platforms

These third parties may have access to certain information only as necessary to perform their services.


7. Sharing of Information

We do not sell your personal information.

We may share information:

  • With service providers assisting our operations
  • To comply with legal obligations
  • To protect our legal rights or property
  • During business transfers or restructuring
  • With advertising and analytics partners for marketing measurement purposes

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.


9. Data Retention

We retain information for as long as necessary to:

  • Provide services
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

10. Your Privacy Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including:

  • Requesting access to your data
  • Requesting correction of inaccurate data
  • Requesting deletion of your information
  • Opting out of certain advertising practices

To make a request, contact us using the information below.


11. Do Not Track Signals

Some browsers offer “Do Not Track” signals. Because there is no universal standard for these signals, our website may not respond to them.


12. Children’s Privacy

Our services are not directed toward children under 13 years of age. We do not knowingly collect personal information from children.


13. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.


14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.

Continued use of the website after changes are posted constitutes acceptance of the revised policy.


15. Contact Information

If you have questions regarding this Privacy Policy or your personal information, please contact:

Reef Route Aquatics
Murfreesboro, Tennessee, United States

Phone: (615) 410-7038
Email: reefrouteaquatics@gmail.com

Website:
Reef Route Aquatics